The Story Factor: Inspiration, Influence, and Persuasion through the Art of Storytelling

The Story Factor: Inspiration, Influence, and Persuasion through the Art of Storytelling

Annette Simmons
3.8/5 (2535 ratings)
The new material for this revised edition offers an expanded case study of storytelling in action that focuses on one of Simmons’s success stories. Over one hundred stories drawn from the front lines of business and government, as well as myths, fables, and parables from around the world, illustrate how story can be used to persuade, motivate, and inspire in ways that cold facts, bullet points, and directives can’t. These stories, combined with practical storytelling techniques show anyone how to become a more effective communicator. From “who I am” to “I-know-what-you’re thinking,” Simmons identifies the six stories you need to know how to tell and demonstrates how they can be applied. This revised edition offers a guide to using storytelling in specific business circumstances, including corporate reorganizations, layoffs, and diversity issues.
Language
English
Pages
320
Format
Paperback
Publisher
Basic Books
Release
April 04, 2006
ISBN
0465078079
ISBN 13
9780465078073

The Story Factor: Inspiration, Influence, and Persuasion through the Art of Storytelling

Annette Simmons
3.8/5 (2535 ratings)
The new material for this revised edition offers an expanded case study of storytelling in action that focuses on one of Simmons’s success stories. Over one hundred stories drawn from the front lines of business and government, as well as myths, fables, and parables from around the world, illustrate how story can be used to persuade, motivate, and inspire in ways that cold facts, bullet points, and directives can’t. These stories, combined with practical storytelling techniques show anyone how to become a more effective communicator. From “who I am” to “I-know-what-you’re thinking,” Simmons identifies the six stories you need to know how to tell and demonstrates how they can be applied. This revised edition offers a guide to using storytelling in specific business circumstances, including corporate reorganizations, layoffs, and diversity issues.
Language
English
Pages
320
Format
Paperback
Publisher
Basic Books
Release
April 04, 2006
ISBN
0465078079
ISBN 13
9780465078073